01
Foundational research
Segmentation, jobs-to-be-done and market sizing. The work that tells you which users matter and how large the opportunity actually is before you commit a roadmap to it.
Consumer technology research
What your users actually do,
and why they do it.
Q460 Research is a market research firm built for consumer technology. We work with product, growth and leadership teams to replace assumption with evidence — on who their users are, what moves them, and where the category is heading.
Selected clients
- Lyft
- Y Combinator
- and others
What we do
Research scoped to the decision in front of you.
02
Concept & product testing
Structured evaluation of features, pricing and positioning against real users in your category — early enough that the findings can still change what you build.
03
Brand & category tracking
Longitudinal measurement of awareness, consideration and switching behavior, benchmarked against the competitors your users are genuinely weighing you against.
Approach
Rigor that survives contact with a roadmap.
- Mixed methods, by default
- Qualitative depth to learn what to ask, quantitative scale to learn how much it matters. Neither alone answers a business question.
- Recruited for your category
- Panels screened to the behaviors that matter for consumer tech — actual usage and switching, not self-reported interest.
- Findings you can act on
- Every engagement ends with a decision-oriented readout: what we found, how confident we are, and what we would do about it.
Contact
Tell us what you need to find out.
Send over the decision you're facing and we'll come back with a proposed design, timeline and cost — or tell you honestly if research isn't what the problem calls for.
research@q460.com